Room Two
10:00 - 11:00
Chair: Tommy Jinho Yoon, ICA-Live-Asia

The rise and rise of K-pop has been one of the fascinating music business news stories of the 21st century, as superstars such as BTS and Blackpink have gone global, packing arenas and stadiums from London to Los Angeles.

With the help of those who know best, this panel will chart the history of the scene and its protagonists and how it broke worldwide. So where does it go next, and what can others learn from the explosion of this most viral of genres? This session cuts through the noise…


Tommy Jinho Yoon
Amy Bowerman
Creative Director (UK)
Wenona Lok
Live Nation Australasia
Patrik Meyer 
Deutsche Bank Park / Eintracht Frankfurt Stadion GmbH (DE)
Steve Sayer
The O2 (UK)