HOW K-POP CONQUERED THE WORLD

Chair: Tommy Jinho Yoon, ICA-Live-Asia

The rise and rise of K-pop has been one of the fascinating music business news stories of the 21st century, as superstars such as BTS and Blackpink have gone global, packing arenas and stadiums from London to Los Angeles.

With the help of those who know best, this panel will chart the history of the scene and its protagonists and how it broke worldwide. So where does it go next, and what can others learn from the explosion of this most viral of genres? This session cuts through the noise…