Live After TikTok

CHAIR: SAMMY ANDREWS, DEVIATE DIGITAL (UK)

TikTok has proven to be a treasure trove of talent with burgeoning artists ripe for the picking. But the last 12 months have seen instances of TikTok stars being booked for festivals and concerts soon after a viral moment, only to have their performances heavily critiqued.

So, how can we ensure that these newcomers are sufficiently polished to play live before catapulting them from the Internet to the stage? And who is responsible for developing and preparing them for unfiltered performances and unforgiving audiences?

This session brings together agents, promoters, and managers who have struck a balance between capitalising on vitality and cultivating longevity.