It’s not just live music that rocketed back to life in 2022. From touring exhibitions and theatre shows to family entertainment and ice spectaculars, many producers and promoters are chalking up record returns. But with the expectation of the ticket-buying public rising and more productions than ever available, how is non-music entertainment continuing to both attract and thrill audiences worldwide?
The discussion takes place on the eve of IQ’s annual publication, The Touring Entertainment Report, which will inform and analyse the breadth of entertainment offering in this multibillion-dollar global business.