Workshop: VIP & Premium

Hosts: Andy Price, NEC Group (UK)
& Helen Johns, AEG Presents (UK)

VIP and premium ticketing options can offer crucial lifelines for artists, promoters, and venues to keep balance sheets in the black. This workshop invites experts in the VIP and upselling business to provide tips on how to create bespoke packages and deliver once-in-a-lifetime experiences for superfans and corporate clients alike.