Andy Price leads the commercial strategy for the NEC Group’s Ticketing Arenas division, with overall responsibility for venue programming for Utilita Arena Birmingham, Resorts World Arena, and Bradford Live. This extends to all event and non-event revenues, premium hospitality brand, Amplify, and the Group’s national ticketing agency, The Ticket Factory.

Prior to joining the NEC Group in 2019, he spent 19 years in senior marketing and live event roles, primarily within the UK commercial radio sector.