Jorge Juárez is the CEO of Westwood Entertainment, a company dedicated to management, promotion, production, digital marketing and A&R; founded in 1999.

He became one of the youngest and influential managers in Latin America and has been the only Mexican named in the “40 under 40” in the music industry worldwide by Billboard, and has also has been named a “Latin Power Player” for six consecutive years.

Throughout his career he has developed and promoted artists like: Reik, Carlos Rivera, Camila, Sin Bandera, Thalia, Paulina Rubio, Pepe Aguilar, Laura Pausini, Gloria Trevi, Lila Downs, Natalia Jiménez y Pandora.

Now he has widened his spectrum managing internationally recognised artists of Mexican origin such as Carin Leon and Santa Fe Klan.

As a promoter, he executed the successful Bad Bunny stadiums tour in Mexico and has also worked with artists like: Karol G, Maluma, Romeo Santos, Prince Royce, Nicky Jam, Backstreet Boys, New Kids on the Block, Carlos Vives, David Garrett, and André Rieu, among others.

Wanting to expand into other fields, he has not only revolutionised the way of managing and promoting events, but has also opened his own label, El Profesor Records, and its publisher Elephanta Music.