Rocio Vallejo-Nágera

Head of large events and concerts at Bernabéu Stadium in Madrid since January, Rocio Vallejo-Nágera will oversee the opening of the newly refurbished stadium before the end of the year.

Prior to Bernabéu Stadium, she was partnerships director at Live Nation Spain for eight years, working alongside brands and finding innovative and differential musi- based marketing solutions. During her time at Live Nation, she designed and directed custom projects such as Ballantine’s True Music Festival and Joker Festival, built to the brands’ exact needs.

She also oversaw all long-term alliances between brands and Live Nation assets such as Dcode Festival, Download Madrid and Elrow Town.

Although live music has been her focus for the past decade, before that she was working for Indy Car driver in the US for two years (based in NYC). Previously, she was Telefónica’s sponsorships manager for Spain, which included sports (F1, MotoGP, football, etc), tech events, and all things live, with a huge footprint in live music.

 

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