Steve launched MetaFests off the back of a 25-year stint innovating the live music industry with new tech. From building and managing the digital fan communities for Download and Glastonbury, to co-founding the UK and European Festival Awards, to deploying NFC cashless wristbands at scale, from Black Deer to Boomtown, Steve has worked with most festivals in one capacity or another. And, across the board, they all share the same big problem, not faced by most other types of consumer-driven businesses in 2023 – they don’t know who their customers are, for the most part, and they don’t have direct access to them for 362 days of the year. MetaFests was setup to solve this problem once and for all, and Digital Lanyard is its silver bullet.